The Why Inc.Est. 2006

Selected roles & independent projects

Different settings. The same underlying work.

Classrooms, nonprofit programs, a global retailer's hiring pipeline, a statewide association. Not all of this was retained Why Inc. client work — some of it is the executive and program-leadership record the practice is built on. Where that distinction matters, the role tells you which.

Regional workforce system leadership

SCPA Works

Led a $21M regional workforce system across 12 departments and 8 locations, and helped integrate the reentry strategy behind a 38% reduction in recidivism.

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Economic opportunity & workforce pipeline

Crispus Attucks Center

Built the partnerships and funding behind education, workforce, and entrepreneurship programs serving 800+ people a year, including Seed Catalyst, a micro-investment platform that helped launch 32 businesses.

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Inclusive workforce design

Starbucks Inclusion Academy

Wrote and delivered the curriculum for a 12-week hiring pathway for adults with disabilities, later adopted across additional Starbucks facilities.

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Association governance & advocacy

Pennsylvania Chiropractic Association

Reversed a decade of financial decline, grew corporate partnership revenue 40%+, and rebuilt the governance and technology holding a statewide association together.

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Industry validation & content infrastructure

Spinal Chat

A turnkey, science-based podcast that explains chiropractic's efficacy to patients — and lets member chiropractors embed it directly into their own social media. 53 episodes across two seasons, reaching listeners in 18 countries.

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Program design & change management

H.O.T.Shots

A grant-funded, school-wide creative problem-solving program reaching roughly 1,500 students across every academic discipline.

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Original IP & workforce product design

Booey's: A Journey Home

Conceived the concept — Myers-Briggs meets Angry Birds — and drove it from idea to a statewide program with Simcoach Games, turning a psychometric career-assessment into a game students actually wanted to play.

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Leadership & culture development

Handshake 101

A live exercise in presence, nonverbal communication, and respect, delivered in corporate, education, and correctional settings.

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Every project on this page had one

A workforce system. A statewide association. A game built from scratch. Different answers, same question underneath.

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