/* The Why Inc. — design system (navy-primary)
   Palette: navy #0D2942 (primary bg), navy-deep #081D30, navy-mid #153454,
   paper #F6F1E6 (reserved for the "why" object-cards only), brass #8C6A2F, amber #FF8A3D
   Type: Playfair Display (headlines) + Public Sans (body/UI)
*/

:root{
  --ink:#1A1D24;
  --navy:#0D2942;
  --navy-deep:#081D30;
  --navy-mid:#153454;
  --paper:#F6F1E6;
  --paper-dim:#EFE8D8;
  --brass:#C9983F;
  --brass-bright:#E0B35C;
  --brass-deep:#8C6A2F;
  --line:#D9CFBD;
  --line-on-navy:#2C4C68;
  --white:#FFFFFF;
  --amber:#FF8A3D;
  --ink-on-navy:#E9EEF2;
  --dim-on-navy:#AEC1D1;
  --dim-on-navy-2:#8FA6B8;
  --max:1140px;
  --measure:38rem;
}

/* ---------- connection motif: thin lines + nodes tied to real labels, not ambient decoration ---------- */
.conn-field{position:absolute;inset:0;width:100%;height:100%;z-index:0;pointer-events:none}
.conn-field .edge{stroke:var(--amber);stroke-width:1.1;opacity:.45}
.conn-field .node{fill:var(--amber)}
.conn-field .node-sm{fill:var(--amber);opacity:.65}
.conn-field .clabel{font-family:'Public Sans',sans-serif;font-size:10.5px;font-weight:700;letter-spacing:.03em;fill:var(--amber);opacity:.9}
.conn-host{position:relative;overflow:hidden}
.conn-host>.wrap{position:relative;z-index:1}
@media(max-width:780px){.conn-field{display:none}}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--navy);
  color:var(--ink-on-navy);
  font-family:'Public Sans',Arial,sans-serif;
  font-size:17px;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.skip{position:absolute;left:-999px;top:0}
.skip:focus{left:8px;top:8px;background:var(--brass);color:var(--navy-deep);padding:.5rem 1rem;z-index:200}

h1,h2,h3,h4{
  font-family:'Playfair Display',Georgia,serif;
  font-weight:600;
  line-height:1.12;
  letter-spacing:-0.01em;
  color:var(--white);
}
h1{font-size:clamp(2.4rem,5vw,3.9rem);font-weight:700}
h2{font-size:clamp(1.8rem,3.2vw,2.5rem)}
h3{font-size:1.4rem}
h4{font-size:1.1rem;font-family:'Public Sans',sans-serif;font-weight:700;color:var(--white)}
em{font-style:italic;color:inherit}

p{max-width:var(--measure);color:var(--ink-on-navy)}
p+p{margin-top:1rem}
.lead{font-size:1.2rem;line-height:1.55;color:var(--dim-on-navy)}
.measure-wide{max-width:46rem}

.wrap{max-width:var(--max);margin:0 auto;padding:0 28px}

:focus-visible{outline:2px solid var(--amber);outline-offset:3px}

/* ---------- header ---------- */
header.site{
  background:var(--navy-deep);
  border-bottom:1px solid var(--line-on-navy);
}
header.site .wrap{
  display:flex;align-items:center;justify-content:space-between;
  padding-top:14px;padding-bottom:14px;gap:24px;
}
.brand{display:flex;align-items:center;gap:10px;flex:0 0 auto}
.brand img{height:64px;width:auto;display:block}
.brand span.est{
  color:var(--dim-on-navy);font-size:.72rem;letter-spacing:.02em;white-space:nowrap;
  border-left:1px solid var(--line-on-navy);padding-left:10px;margin-left:2px;
}
nav.main{display:flex;align-items:center;gap:28px}
nav.main a{color:#D9E3EB;font-size:.95rem;font-weight:500;padding:4px 0;border-bottom:1px solid transparent}
nav.main a:hover,nav.main a[aria-current]{color:var(--white);border-bottom-color:var(--brass-bright)}
nav.main a.cta{
  background:var(--brass);color:var(--navy-deep);padding:9px 18px;border-radius:2px;border-bottom:none;font-weight:700;
}
nav.main a.cta:hover{background:var(--brass-bright)}
.nav-toggle{display:none}
@media(max-width:860px){
  nav.main{position:fixed;inset:0 0 0 auto;width:min(320px,86vw);background:var(--navy-deep);flex-direction:column;align-items:flex-start;padding:90px 28px 28px;transform:translateX(100%);transition:transform .3s ease;z-index:150;gap:22px}
  nav.main.open{transform:translateX(0)}
  nav.main a.cta{margin-top:10px}
  .nav-toggle{display:flex;flex-direction:column;gap:5px;background:none;border:0;padding:8px;z-index:160;position:relative}
  .nav-toggle span{width:24px;height:2px;background:var(--white);display:block}
  .brand span.est{display:none}
}

/* ---------- footer ---------- */
footer.site{background:var(--navy-deep);color:var(--dim-on-navy);padding:56px 0 32px;border-top:1px solid var(--line-on-navy)}
footer.site .wrap{display:flex;flex-wrap:wrap;gap:40px;justify-content:space-between}
footer.site .brand img{height:48px}
footer.site .f-col h4{color:#D9E3EB;font-size:.95rem;margin-bottom:10px}
footer.site .f-col a{display:block;color:var(--dim-on-navy);font-size:.92rem;padding:3px 0}
footer.site .f-col a:hover{color:var(--white)}
footer.site .f-bottom{border-top:1px solid var(--line-on-navy);margin-top:40px;padding-top:20px;font-size:.82rem;color:var(--dim-on-navy-2);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* ---------- hero ---------- */
.hero{padding:76px 0 64px;border-bottom:1px solid var(--line-on-navy)}
.hero .kicker{font-size:.95rem;color:var(--brass);font-weight:600;margin-bottom:18px}
.hero h1{font-style:italic;max-width:18ch}
.hero .sub{margin-top:26px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.hero .sub p{font-size:1.15rem;line-height:1.55;color:var(--dim-on-navy)}
.hero .sub .cta-stack{display:flex;flex-direction:column;gap:10px;align-items:flex-start;margin-top:28px}
@media(max-width:780px){.hero .sub{grid-template-columns:1fr}}

/* ---------- hero photo: the real wordmark, painted on a real wall ---------- */
.hero-photo{display:flex;flex-direction:column;align-items:flex-end;gap:14px}
.hero-photo img{width:100%;max-width:440px;height:auto;aspect-ratio:3/2;object-fit:cover;border:1px solid var(--line-on-navy);filter:drop-shadow(0 18px 34px rgba(0,0,0,.35))}
.why-caption{font-family:'Playfair Display',serif;font-style:italic;font-size:.92rem;color:var(--dim-on-navy);max-width:300px;text-align:right}

/* founder portrait — fixed frame, cropped, no stretch */
.portrait-frame{position:relative;width:100%;aspect-ratio:4/5;overflow:hidden;border:1px solid var(--line-on-navy);background:var(--navy-deep)}
.portrait-frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 18%}
.portrait-cap{margin-top:14px;display:flex;justify-content:space-between;align-items:baseline;border-top:1px solid var(--line-on-navy);padding-top:10px}
.portrait-cap b{font-family:'Playfair Display',serif;font-size:1.1rem;color:var(--white)}
.portrait-cap span{font-size:.82rem;color:var(--dim-on-navy)}

/* manifesto / thesis statement block */
.manifesto-block{padding:72px 0;text-align:left}
.manifesto-block p{font-family:'Playfair Display',serif;font-style:italic;font-size:clamp(1.6rem,3.6vw,2.6rem);line-height:1.3;color:var(--white);max-width:28ch}

/* ---------- mural: the brand name as a public declaration, not decoration ---------- */
section.mural{position:relative;background:var(--navy-deep);overflow:hidden;padding:68px 0 60px;border-bottom:1px solid var(--line-on-navy)}
.mural .wrap{display:flex;align-items:center;gap:52px;flex-wrap:wrap}
.mural .word{font-family:'Public Sans',sans-serif;font-weight:800;font-size:clamp(5rem,15vw,10.5rem);line-height:.8;letter-spacing:-.02em;color:var(--amber);flex:0 0 auto;margin:0}
.mural .side{max-width:27rem;flex:1 1 260px}
.mural .side .kicker{color:var(--brass-bright);font-weight:600;font-size:.92rem;margin-bottom:10px}
.mural .side .def{font-family:'Playfair Display',serif;font-style:italic;font-size:1.3rem;color:var(--white);line-height:1.4;max-width:none}
.mural .side .sub{color:var(--dim-on-navy);margin-top:14px;font-size:.98rem;max-width:none}
@media(max-width:860px){.mural .wrap{flex-direction:column;align-items:flex-start;gap:26px}.mural .word{font-size:clamp(4.2rem,24vw,7rem)}}

section.mural.photo{background-size:cover;background-position:center;min-height:460px;display:flex;align-items:center;padding:60px 0}
section.mural.photo .photo-overlay{position:absolute;inset:0;background:linear-gradient(100deg,rgba(6,18,30,.97) 0%,rgba(6,18,30,.9) 36%,rgba(8,26,42,.6) 64%,rgba(8,26,42,.34) 100%)}
section.mural.photo .wrap{position:relative;z-index:1}
section.mural.photo .side{max-width:30rem}
@media(max-width:780px){section.mural.photo .photo-overlay{background:linear-gradient(180deg,rgba(8,24,38,.5) 0%,rgba(8,24,38,.94) 55%,rgba(8,24,38,.97) 100%)}section.mural.photo{min-height:380px;align-items:flex-end}}

.page-hero{padding:56px 0 44px;border-bottom:1px solid var(--line-on-navy)}
.page-hero .kicker{color:var(--brass);font-weight:600;font-size:.95rem;margin-bottom:14px}
.page-hero h1{font-style:italic;max-width:22ch}
.page-hero .lead{margin-top:18px;max-width:42rem}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:8px;
  background:var(--navy-deep);color:var(--white);
  padding:13px 24px;font-weight:600;font-size:.96rem;border-radius:2px;border:1px solid var(--line-on-navy);
}
.btn:hover{background:#0a2236}
.btn.brass{background:var(--brass);border-color:var(--brass);color:var(--navy-deep);font-weight:700}
.btn.brass:hover{background:var(--brass-bright);border-color:var(--brass-bright)}
.btn.outline{background:transparent;color:var(--white);border-color:var(--line-on-navy)}
.btn.outline:hover{background:var(--navy-deep);border-color:var(--brass)}
.link-quiet{color:var(--brass-bright);font-weight:600;border-bottom:1px solid var(--line-on-navy);padding-bottom:2px}
.link-quiet:hover{border-color:var(--brass-bright)}

/* ---------- sections ---------- */
section.block{padding:64px 0;background:var(--navy)}
section.block.tight{padding:44px 0}
section.block + section.block{border-top:1px solid var(--line-on-navy)}
section.block.on-navy{background:var(--navy-deep)}
section.block.on-navy h2,section.block.on-navy h3{color:var(--white)}
section.block.on-navy p{color:var(--dim-on-navy)}
section.block.on-dim{background:var(--navy-mid)}

.section-head{max-width:40rem;margin-bottom:38px}
.section-head .kicker{color:var(--brass);font-weight:600;font-size:.92rem;margin-bottom:10px}

/* ---------- stat bar ---------- */
.stat-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line-on-navy);border-bottom:1px solid var(--line-on-navy)}
.stat-bar .stat{padding:30px 22px;border-right:1px solid var(--line-on-navy)}
.stat-bar .stat:last-child{border-right:none}
.stat .n{font-family:'Playfair Display',serif;font-size:2.3rem;font-weight:700;color:var(--amber)}
.stat .l{font-size:.86rem;color:var(--dim-on-navy);margin-top:6px;line-height:1.35}
@media(max-width:780px){.stat-bar{grid-template-columns:1fr 1fr}.stat-bar .stat:nth-child(2n){border-right:none}}

/* ---------- problem / structural list ---------- */
.structure-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px 48px}
.structure-grid .item{border-top:1px solid var(--line-on-navy);padding-top:18px}
.structure-grid .item h4{margin-bottom:8px}
.structure-grid .item p{font-size:.98rem;color:var(--dim-on-navy)}
@media(max-width:780px){.structure-grid{grid-template-columns:1fr}}

/* ---------- method / sequence (numbers justified here: real sequence) ---------- */
.sequence{display:flex;flex-direction:column}
.seq-step{display:grid;grid-template-columns:70px 1fr;gap:28px;padding:30px 0;border-top:1px solid var(--line-on-navy)}
.seq-step:first-child{border-top:none}
.seq-step .num{font-family:'Playfair Display',serif;font-size:2rem;color:var(--amber);font-weight:700}
.seq-step h3{margin-bottom:8px}
.seq-step p{color:var(--dim-on-navy)}
@media(max-width:620px){.seq-step{grid-template-columns:40px 1fr;gap:16px}.seq-step .num{font-size:1.4rem}}

/* ---------- service category groups ---------- */
.service-category{margin-top:56px;padding-top:30px;border-top:2px solid var(--brass)}
.service-category:first-child{margin-top:0}
.service-category h2{font-family:'Public Sans',sans-serif;font-size:1.02rem;font-weight:700;color:var(--brass-bright);margin-bottom:7px}
.service-category p{color:var(--dim-on-navy);font-size:.95rem;max-width:46ch;margin:0}

/* ---------- service list ---------- */
.service-list{display:flex;flex-direction:column}
.service-row{display:grid;grid-template-columns:.85fr 1.6fr;gap:40px;padding:34px 0;border-top:1px solid var(--line-on-navy)}
.service-row:first-child{border-top:none}
.service-row h3{max-width:none}
.service-row .meta{font-size:.88rem;color:var(--brass);font-weight:600;margin-top:8px}
.service-row p{color:var(--dim-on-navy);margin-top:10px}
.service-row a.link-quiet{margin-top:14px;display:inline-block}
@media(max-width:780px){.service-row{grid-template-columns:1fr;gap:12px}}

/* service detail page */
.service-detail{display:grid;grid-template-columns:1.3fr .9fr;gap:56px}
.service-detail .side{border-left:1px solid var(--line-on-navy);padding-left:28px}
.service-detail .side h4{margin-bottom:10px}
.service-detail .side ul{list-style:none;display:flex;flex-direction:column;gap:10px;font-size:.95rem;color:var(--dim-on-navy)}
.service-detail .side li{padding-left:16px;border-left:2px solid var(--amber)}
@media(max-width:860px){.service-detail{grid-template-columns:1fr}.service-detail .side{border-left:none;padding-left:0;border-top:1px solid var(--line-on-navy);padding-top:20px}}

/* ---------- case study index ---------- */
.case-list{display:flex;flex-direction:column}
.case-row{display:grid;grid-template-columns:1fr 1fr;gap:36px;padding:32px 0;border-top:1px solid var(--line-on-navy);align-items:start}
.case-row:first-child{border-top:none}
.case-row .tag{font-size:.86rem;color:var(--brass);font-weight:600;margin-bottom:8px}
.case-row h3{margin-bottom:10px}
.case-row p{color:var(--dim-on-navy);font-size:.98rem}
.case-row a.link-quiet{margin-top:12px;display:inline-block}
@media(max-width:780px){.case-row{grid-template-columns:1fr}}

/* case study detail */
.case-dateline{display:flex;gap:28px;flex-wrap:wrap;color:var(--dim-on-navy);font-size:.92rem;margin-top:16px;padding-bottom:28px;border-bottom:1px solid var(--line-on-navy)}
.case-dateline b{color:var(--white);display:block;font-size:.78rem;font-weight:700;margin-bottom:2px}
.case-body{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:40px}
.case-body h3{font-size:1.05rem;font-family:'Public Sans',sans-serif;font-weight:700;margin-bottom:12px;color:var(--amber)}
.case-body p{font-size:.98rem;color:var(--dim-on-navy)}
.case-body p+p{margin-top:.8rem}
@media(max-width:860px){.case-body{grid-template-columns:1fr;gap:28px}}

/* quote */
blockquote{font-family:'Playfair Display',serif;font-style:italic;font-size:1.5rem;line-height:1.4;color:var(--brass-bright);max-width:34rem;margin:12px 0}
blockquote cite{display:block;font-family:'Public Sans',sans-serif;font-style:normal;font-size:.85rem;color:var(--dim-on-navy);margin-top:14px}

/* about founder */
.founder-grid{display:grid;grid-template-columns:.62fr 1.38fr;gap:56px;align-items:start}
@media(max-width:860px){.founder-grid{grid-template-columns:1fr}}

/* fit checklist */
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px}
.fit-grid .col h4{margin-bottom:14px}
.fit-grid ul{list-style:none;display:flex;flex-direction:column;gap:12px}
.fit-grid li{padding-left:20px;border-left:2px solid var(--line-on-navy);font-size:.98rem;color:var(--dim-on-navy)}
.fit-grid .col.yes li{border-left-color:var(--amber)}
@media(max-width:780px){.fit-grid{grid-template-columns:1fr}}

/* contact */
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px}
form.contact-form{display:flex;flex-direction:column;gap:18px}
form.contact-form label{display:flex;flex-direction:column;gap:7px;font-size:.92rem;font-weight:600;color:var(--white)}
form.contact-form input,form.contact-form textarea{
  font-family:'Public Sans',sans-serif;font-size:1rem;padding:11px 13px;border:1px solid var(--line-on-navy);background:var(--navy-deep);border-radius:2px;color:var(--ink-on-navy);
}
form.contact-form input::placeholder,form.contact-form textarea::placeholder{color:var(--dim-on-navy-2)}
form.contact-form input:focus,form.contact-form textarea:focus{border-color:var(--amber);outline:none}
form.contact-form .pair{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.form-note{font-size:.84rem;color:var(--dim-on-navy-2);margin-top:4px}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr}form.contact-form .pair{grid-template-columns:1fr}}

/* utility */
.rule{border-top:1px solid var(--line-on-navy);margin:40px 0}
.center{text-align:left}
.cols-2{display:grid;grid-template-columns:1fr 1fr;gap:48px}
@media(max-width:780px){.cols-2{grid-template-columns:1fr}}

@media (prefers-reduced-motion: reduce){*{animation-duration:0.001ms !important;transition-duration:0.001ms !important}}